This is the same write-up for the Tality Kombucha Hoodie and Overall, the only difference is these t-shirts are getting printed forsure, and they are not Carhartt made but from a leading supplier of high quality blank t-shirts.
Hey guys this is Peter, Tality Kombucha founder speaking:
We are doing merch a bit differently. We are getting high quality, functional gear and charging at our printing cost. Our printing cost is so high because of the high quality gear we are sourcing and low print runs.
So, most of the time branded merch is just a really generic piece of clothing that gets screen printed for really cheap. If we wanted to, we could get shirts for less than $5 a piece, or hoodies for $25, then try to sell them at double or triple the price. But most of the time the clothing would be relatively poor quality, the fit would be off, and it would turn into pajama wear after a few washes. That didn't really vibe with us.
So, we're getting high quality tees and embroidering (better quality than screen printing) our logo onto the left chest pocket area. The idea is that we're creating merch you actually want to use, wear, and show off. I don't think anyone wants a wornout, odd fitting shirt with a faded screen print anymore.
And instead of trying to make a profit on this, we are charging all merch at cost. It will literally cost us $20.30 per t-shirt after bulk discount to get this quality of shirt with this quality of embroidery and design.
At the end of the day, I just really want to make some sweet merch for Tality Kombucha, but do a really good job with it. After all that is kind of what Tality Kombucha is all about. Sure, we could cut a lot of corners and produce kombucha cheaply, but that's just not what we're about and I think that should transcend into our merch philosophy as well. I really believe our t-shirts are going to be super cool with the quality of the shirt and embroidered logo.
Thanks for reading all,
Uni-sex 100% cotton crew. Next Level's best selling ring-sprun tee.
ETA: Beginning of May!